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How Generative AI Will Help Video Creators and Businesses

Updated: Nov 1, 2023

Ivo Machado and Vicente Machado, brothers, and founders of Wisecut


There has been a ton of recent excitement around generative AI and for good reason. But often with hype comes noise. As generative AI entered the mainstream, Wisecut’s number of new users rose 576% in January 2023. But in reality, Wisecut has been leveraging AI for years.

More and more tools are coming out that help automate that slog work so that creators have more time to focus on their well being and nurturing their passion. Rather than users spending hours polishing a 1-minute video, Wisecut runs through their raw content and cuts out silences, adds music, edits framing and more. Users can then select the segments they prefer and publish professional-looking content in minutes.

But, how does generative AI come in? YouTube Shorts are seen 50 billion times each day. TikTok creators are recommended to keep their videos to just half a minute. A big obstacle to people becoming creators is not having the time to neatly edit videos, or the money to hire someone to do it for them. Generative AI can change the playing field for creators, marketers and businesses eager to take advantage of this emerging media vehicle.

Wisecut is working on integrating the same technology behind chatGPT to “summarize” the audiovisual content. It will be able to take a 1-hour video clip and shorten it to, say, 1 minute of the funniest content, or only select the clips around a subject or keyword. All without user input, just an initial prompt.

But how will an AI Video Editor benefit real people and businesses?

  1. Creators can feel like they have more energy and time to dedicate to the parts of the job they enjoy and find most fulfilling. Such tools save creators time so they can take a step back and address the risk of burnout before it takes a toll

  2. Businesses are quickly realizing they need to create videos to get in front of consumers. 91% of businesses use video for marketing, up from 61% in 2016.

  3. News video supply is growing on social media, and journalists can use automated tools to transform long interviews into short clips for Youtube or TikTok

  4. Colleges have moved classes online, and can make them shorter by simply using tools to cut out silences - making them more engaging for students

Editing tools can help businesses dive into this profitable new medium while saving time, money and stress. In the long-run, it is products that solve a problem, not products built around a technology.

Written by Mimi Yagoub (Publicize) in collaboration with Ivo Machado (Wisecut).

Photo taken at TheVentureCity Summit 2023


Wisecut is an online automatic video editing software that leverages

AI and voice recognition to edit videos for you. Now you can focus on what you do best:

making awesome content.

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