Case Study
Wisecut & Meet the Drapers Clip Challenge
7M+ organic views. CPM under $2. Algorithmic growth that keeps compounding.
DraperTV partnered with Wisecut to promote Season 7 of Meet the Drapers through a “Clip Challenge,” where fans and creators generated and shared their own edits using Wisecut’s AI tools. The result: millions of organic views, boosted engagement, and sustained algorithmic visibility that continues well beyond the campaign.
Objectives
01
Boost visibility for Meet the Drapers Season 7
02
Turn fans into creators & distributors
03
Trigger sustainable growth on Youtube
The strategy
Mobilized Wisecut Clippers to turn full episodes into viral clips using Wisecut AI
Rewards tied to view milestones to encourage viral distribution
Ongoing engagement with clippers to keep momentum high
Achieved Results
+7M
Total Views
Obtained in little more than a month of Challenge.
CPM
Under $2
Significantly outperforming typical entertainment benchmarks
+1.9K
User-generated Clips
Significantly outperforming typical entertainment benchmarks
YouTube
Channel Growth
+62.6%
Views
+90.2%
Watch Time
+105.7%
Impressions
+478.5%
Jump in Suggested Videos
Meaning YouTube's algorithm began actively recommending the show, a signal only possible with organic traction and one that continues compounding after the campaign
Relevant Insights
High-value amplification
Achieved CPM below $2 while generating premium engagement rates
Algorithmic breakthrough
The surge in Suggested Videos proved Wisecut content fed YouTube’s recommendation engine, unlocking sustained exposure long after the campaign ended
Wisecut Clippers as distribution
A built-in creator network multiplying reach across platforms
Conclusion
The Clip Challenge delivered more than viral visibility, it triggered an algorithmic flywheel that continues to grow viewership organically. By merging AI-powered editing with community participation, Wisecut set a new model for high-value entertainment marketing.
DATA OBTAINED INTERNALLY DURING THE CAMPAIGN. BENCHMARK SOURCES:
WordStream (2024)
NinjaPromo
Want to turn your show into a viral growth engine? Let’s launch your Clip Challenge.